Tips to Building a Positive Online Reputation
In 2019, 88% of consumers researched a local business from their smartphone prior to contacting or visiting them. Since 91% of consumers read and trust online reviews as much as a personal recommendation, it’s important your practice is focused on strategy to build a positive online reputation. A follow-up to our Social Media 101 webinar, learn techniques that will drive patients to your review sites, as well as tips for replying and responding to patient reviews. This course is ideal for any owner, manager, or eye care professional interested in new patient acquisition and existing patient retention.
Samantha Toth, ABOC
Samantha Toth is an ABO certified optician and the President of Innereactive. As a professional speaker, she lectures internationally, teaching optometrists and opticians proven strategies for marketing their practices and enhancing the patient experience. Her niche expertise led her to be named one of the "Most Influential Women in Optical," and her company was named one of Michigan’s Top 50 Companies to Watch in 2016.