Art of Assortment Planning: Understand Customer Habits

Art of Assortment Planning: Understand Customer Habits

Learn how to reduce your inventory liability and increase your frame capture rate through the proper retail assessment of you dispensary. Understanding and capitalizing on your assortment will elevate the retail experience and increase profitability.
At the end of this course you will:
– Gain insight on how to update and maximize a frame assortment.
– Recognize the sales opportunity by improving product positioning and brand selection.
– Identify easy steps for improvement, implementation, and monitoring of key KPI’s within your practice.

Speaker

Jonathan Smith

Director of Training N.A. Luxottica

Mr. Smith is the Training Director at Luxottica Wholesale North America. He is an MBA graduate who began his career at Luxottica in brand management overseeing the marketing strategy for all premium fashion eyewear brands. With over 15 years of experience in branding and marketing in the luxury, fashion, and beauty industries, Jonathan brings a wealth of business experience. Today he leads the North American Luxottica training department at Luxottica in building a strong education vision and strategy to support the industry.