Social Media 101: Setting up for Success
Discover ways to enhance your practice’s online reputation and digital footprint. Learn how to get started on social media, the basic features and functions of each social network recommended for your practice, and how to use hashtags. Training also includes instruction for developing a social media strategy plan and the post content necessary to increase engagement, resulting in existing patient retention and increase in revenue per patient.
Art of Assortment Planning: Understand Customer Habits
Learn how to reduce your inventory liability and increase your frame capture rate through the proper retail assessment of you dispensary. Understanding and capitalizing on your assortment will elevate the retail experience and increase profitability.
At the end of this course you will:
– Gain insight on how to update and maximize a frame assortment.
– Recognize the sales opportunity by improving product positioning and brand selection.
– Identify easy steps for improvement, implementation, and monitoring of key KPI’s within your practice.
Revitalize Your Practice with the Ray-Ban Authentic Prescription Programs
Learn why this Ray-Ban program is a sure success at helping you increase the patient experience and helping you reboot your sales quickly with the #1 sunglass brand in the world.
Tips to Building a Positive Online Reputation
In 2019, 88% of consumers researched a local business from their smartphone prior to contacting or visiting them. Since 91% of consumers read and trust online reviews as much as a personal recommendation, it’s important your practice is focused on strategy to build a positive online reputation. A follow-up to our Social Media 101 webinar, learn techniques that will drive patients to your review sites, as well as tips for replying and responding to patient reviews. This course is ideal for any owner, manager, or eye care professional interested in new patient acquisition and existing patient retention.
Revitalize your Practice with the Oakley Authentic Prescription Program
Learn from the worlds leading sports eyewear brand on the benefits of pairing prescription lenses with frames by the same manufacturer and how a complete brand package offers added technical benefits to the wearer and greater efficiency, margin and service to the ECP.
Strategies to Maximize Profit with Managed Vision Care
Vision care plans are confusing and frustrating. Understanding how plans work and how to maximize profitability continues to elude us. Profiting with managed care is not just about knowing the plans, it’s about the combination of products, pricing, knowledge and how we present it to our patients.
Topics will include:
– Leading your staff towards effective patient communication
– Frame formularies and plan variations
– Maximizing profit with plans and effective board space management
– Assessing total value of plans for your practice
Doubling the Optical Opportunity
Learn how to improve your patient profitability by changing staff and patient behavior and getting into the habit of selling multiple pairs.
Reboot Your Practice: Getting Patients Back in the Chair
Many ECPs were forced to close their practices due to the coronavirus. As the country recovers, it’s important to shift our focus from crisis response to planning for the future. Learn how to leverage various patient communication and marketing channels needed to reboot your practice and fill your schedules quickly and efficiently. This course will include information specific to your website and is ideal for owners, office managers, doctors, opticians and anyone who plays a role in your practice’s website, social media and marketing strategy.
The Frames Advisor: Improving the Patient Experience
Learn how to elevate the patient experience leveraging frame fit and fashion into the sale.
Oakley Eyewear – Health & Safety
Description: In order to provide service continuity and manage store activities in a safe and controlled environment for our customers, we share tips and best practices to properly prepare your store and eyewear for when the market begins to normalize.
Unlock the Potential of Telemedicine for Eye Care
Telemedicine is here, now, and not going anywhere. Previously limited to almost exclusively diabetic and other retinal screenings, the COVID-19 pandemic has changed the landscape and scope of practice forever. Learn how early-adopters and open-minded eyecare professionals are unlocking the potential and leveraging telemedicine technology to improve the services they offer. This course includes powerful metrics on telemedicine and its application post-COVID19, as well as proven success strategies for software, billing, reimbursement, licensing, malpractice issues, and more.
SpeakerSolomon Gould, OD, MBA
The Building Blocks of a Successful Business
Every business requires resources, knowledge and lots of decisions and in this new post COVID reality, a strong business model is paramount to our success even more so. Most of us were not taught the fine art of business management while in school and as such many of us have been at a huge disadvantage. Join us as we take you through the building blocks of your business and discuss learning outcomes for both the clinic and optical that I have experienced over the last 30 years of optometric business development and operations.
Increase Capture Rate, One Experience at a Time
Patients have more choices for purchasing eyewear and contact lenses than ever before. Eye care professionals must adapt their practices to accommodate what the post-COVID patient cares about most and create the most safe, yet remarkable experience possible. Learn how to reimagine the patient journey, how to listen and identify the most common patient purchasing objections, the skills necessary to overcome their purchasing fears, how to differentiate from online retailers, and strategies to retain and build loyal relationships.
Oakley Prizm: Contrast Enhancing Lenses in Market
Oakley’s revolutionary lens technology, Prizm has been a key driver in the emerging trend of color enhancing lenses in market. To understand Prizm, we need to first understand how our eyes see color. Join us for a live demonstration of the Oakley Spectrometer, a tool used to measure the amount of each wavelength of color passing through a sunglass lens.
Premium Sun Selling – How to build a sun business
Plano sunglasses is one of the biggest practice opportunities in the industry today. Today less than 2% of all plano sunglasses are sold by the IECP.
Most practices however aren’t committed to being their patients sunglass source, don’t have enough sun inventory to be taken seriously as a sun destination, or don’t see themselves as a place that their patients can drop in to shop for nonprescription sunglasses off their typically wellness schedule. There is also the problem of patients unknowingly purchasing cheap sunglasses without understanding the dangers.
Plano sunglasses is not only an out-of-pocket revenue stream opportunity but also an investment in educating the consumer on what’s best for their eye health.
Join us to discover and understand the harmful effects of UV rays on our eyes and vision, learn how to recognize the sales opportunity when educating customers on how high quality, premium sunglasses are the only choice for consumers to best protect their sight, and discover the industry best practices on how to not only build a sun business but have it thrive as a profit center.
The Opportunities & Challenges of Selling Online
Online shopping and in-store pick orders continue to increase and many eye care professionals are wondering if selling online is the right move for their practice. While setting up an online store can be easy, it’s important to plan and understand the strategy to ensure the decision to offer an online store is profitable and worth the time investment. Learn about the opportunities and challenges of selling eye care products online, recommended tools, and how to create strong online sales incentives that don’t cannibalize in-office optical sales.