Recorded Webinars

Social Media 101: Setting up for Success

Discover ways to enhance your practice’s online reputation and digital footprint. Learn how to get started on social media, the basic features and functions of each social network recommended for your practice, and how to use hashtags. Training also includes instruction for developing a social media strategy plan and the post content necessary to increase engagement, resulting in existing patient retention and increase in revenue per patient.

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Art of Assortment Planning: Understand Customer Habits

Learn how to reduce your inventory liability and increase your frame capture rate through the proper retail assessment of you dispensary. Understanding and capitalizing on your assortment will elevate the retail experience and increase profitability.
At the end of this course you will:
– Gain insight on how to update and maximize a frame assortment.
– Recognize the sales opportunity by improving product positioning and brand selection.
– Identify easy steps for improvement, implementation, and monitoring of key KPI’s within your practice.

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Revitalize Your Practice with the Ray-Ban Authentic Prescription Programs

Learn why this Ray-Ban program is a sure success at helping you increase the patient experience and helping you reboot your sales quickly with the #1 sunglass brand in the world.

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Speaker

Ted Spera Ted Spera

Tips to Building a Positive Online Reputation

In 2019, 88% of consumers researched a local business from their smartphone prior to contacting or visiting them. Since 91% of consumers read and trust online reviews as much as a personal recommendation, it’s important your practice is focused on strategy to build a positive online reputation. A follow-up to our Social Media 101 webinar, learn techniques that will drive patients to your review sites, as well as tips for replying and responding to patient reviews. This course is ideal for any owner, manager, or eye care professional interested in new patient acquisition and existing patient retention.

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Revitalize your Practice with the Oakley Authentic Prescription Program

Learn from the worlds leading sports eyewear brand on the benefits of pairing prescription lenses with frames by the same manufacturer and how a complete brand package offers added technical benefits to the wearer and greater efficiency, margin and service to the ECP.

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Strategies to Maximize Profit with Managed Vision Care

Vision care plans are confusing and frustrating. Understanding how plans work and how to maximize profitability continues to elude us. Profiting with managed care is not just about knowing the plans, it’s about the combination of products, pricing, knowledge and how we present it to our patients.
Topics will include:
– Leading your staff towards effective patient communication
– Frame formularies and plan variations
– Maximizing profit with plans and effective board space management
– Assessing total value of plans for your practice

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Doubling the Optical Opportunity

Learn how to improve your patient profitability by changing staff and patient behavior and getting into the habit of selling multiple pairs.

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Reboot Your Practice: Getting Patients Back in the Chair

Many ECPs were forced to close their practices due to the coronavirus. As the country recovers, it’s important to shift our focus from crisis response to planning for the future. Learn how to leverage various patient communication and marketing channels needed to reboot your practice and fill your schedules quickly and efficiently. This course will include information specific to your website and is ideal for owners, office managers, doctors, opticians and anyone who plays a role in your practice’s website, social media and marketing strategy.

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The Frames Advisor: Improving the Patient Experience

Learn how to elevate the patient experience leveraging frame fit and fashion into the sale.

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Oakley Eyewear – Health & Safety

Description: In order to provide service continuity and manage store activities in a safe and controlled environment for our customers, we share tips and best practices to properly prepare your store and eyewear for when the market begins to normalize.

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