The Building Blocks of a Successful Business

The Building Blocks of a Successful Business

Jay Binkowitz

Jay Binkowitz

Every business requires resources, knowledge and lots of decisions and in this new post COVID reality, a strong business model is paramount to our success even more so. Most of us were not taught the fine art of business management while in school and as such many of us have been at a huge disadvantage. Join us as we take you through the building blocks of your business and discuss learning outcomes for both the clinic and optical that I have experienced over the last 30 years of optometric business development and operations.

1 hour of ABO and COPE pending approval.

Increase Capture Rate, One Experience at a Time

Increase Capture Rate, One Experience at a Time

Samantha Toth, ABOC

Samantha Toth, ABOC

Patients have more choices for purchasing eyewear and contact lenses than ever before. Eye care professionals must adapt their practices to accommodate what the post-COVID patient cares about most and create the most safe, yet remarkable experience possible. Learn how to reimagine the patient journey, how to listen and identify the most common patient purchasing objections, the skills necessary to overcome their purchasing fears, how to differentiate from online retailers, and strategies to retain and build loyal relationships.

1 hour of ABO, NCLE, CPC and COPE pending approval.

Oakley PRIZM – Color enhancement industry

Oakley PRIZM – Color enhancement industry

Boyd Wilson

Boyd Wilson

Oakley’s revolutionary lens technology, Prizm has been a key driver in the emerging trend of color enhancing lenses in market. To understand Prizm, we need to first understand how our eyes see color. Join us for a live demonstration of the Oakley Spectrometer, a tool used to measure the amount of each wavelength of color passing through a sunglass lens.

Approved for 1 hour of ABO.

Premium Sun Selling – How to build a sun business

Premium Sun Selling – How to build a sun business

Jonathan Smith

Jonathan Smith

Plano sunglasses is one of the biggest practice opportunities in the industry today. Today less than 2% of all plano sunglasses are sold by the IECP.

Most practices however aren’t committed to being their patients sunglass source, don’t have enough sun inventory to be taken seriously as a sun destination, or don’t see themselves as a place that their patients can drop in to shop for nonprescription sunglasses off their typically wellness schedule. There is also the problem of patients unknowingly purchasing cheap sunglasses without understanding the dangers.

Plano sunglasses is not only an out-of-pocket revenue stream opportunity but also an investment in educating the consumer on what’s best for their eye health.

Join us to discover and understand the harmful effects of UV rays on our eyes and vision, learn how to recognize the sales opportunity when educating customers on how high quality, premium sunglasses are the only choice for consumers to best protect their sight, and discover the industry best practices on how to not only build a sun business but have it thrive as a profit center.

1 hour of ABO and COPE pending approval.

The Opportunities & Challenges of Selling Online

The Opportunities & Challenges of Selling Online

Samantha Toth, ABOC

Samantha Toth, ABOC

Online shopping and in-store pick orders continue to increase and many eye care professionals are wondering if selling online is the right move for their practice. While setting up an online store can be easy, it’s important to plan and understand the strategy to ensure the decision to offer an online store is profitable and worth the time investment. Learn about the opportunities and challenges of selling eye care products online, recommended tools, and how to create strong online sales incentives that don’t cannibalize in-office optical sales.

1 hour of ABO, NCLE, CPC and COPE pending approval.