Social Media 201: Advanced Tips for Growing Your Audience

Social Media 201: Advanced Tips for Growing Your Audience

Samantha Toth, ABOC

Samantha Toth, ABOC

Go beyond the basics and master advanced strategies designed to grow your social media following. Learn how to run contests, use hashtags, create engaging visuals, capture HIPAA compliant patient testimonials, and more. Training also includes instruction on the social media strategy, planning, and execution necessary to increase engagement, attract new patients, improve existing patient retention, and help patients make better purchasing decisions.

Approved for 1 hour of ABO, NCLE & CPC. 1 hour of COPE pending approval.

Practice Culture During COVID-19, Why it’s More Important Than Ever

Practice Culture During COVID-19, Why it’s More Important Than Ever

Gary Gerber, OD

Gary Gerber, OD

Practice culture is often discussed as an amorphous, unattainable abstract. In the face of an ongoing health crisis, this course talks about why developing and executing a sustainable practice culture is more important than ever before. Putting your vision and culture into practice and getting it to stick can be the difference between having the COVID pandemic consume your practice or coming through it successfully.

1 hour of ABO, COPE, COO and NACOR pending approval.